Craft, a global marketing production and adaptation agency and a division of McCann Worldgroup, has promoted Shay Fu to managing director of Craft North America. Shay will continue to report to Craig Smith, Craft’s chief information and operations officer.
Fu joined Craft in 2013 as EVP/head of integrated operations, Craft New York, successfully growing the NY studio operations across all disciplines and building its digital production capabilities. Most recently, Fu extended her role to oversee production operations in the U.S. and Canada as head of studio operations across Craft’s North America network.
In her new role as managing director, Craft North America, Fu will retain responsibility for studio operations. Fu will also work under the strategic direction of Craft’s chief client officer, Simon Sikorski, and McCann Worldgroup’s North American leadership to nurture and grow all aspects of clients’ integrated production needs. She will build upon relationships with Craft’s regional and global clients such as Microsoft, L’Oréal and Coca-Cola.
“Under Shay’s leadership and direction, studio performance in North America has improved dramatically,” said Smith. “Her extensive experience in delivering production solutions together with her ability to build strong relationships with our key clients makes her perfectly suited to this key role within Craft.”
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More