Kimberly Bates has been named SVP, head of strategic planning across INNOCEAN’s U.S. offices. Bates will lead the agency’s strategic hub, bringing together all core disciplines within the agency to help inform the customer journey with data-driven customer insights, culminating in breakthrough and relevant creative.
“Kimberly will be a big asset for the agency and brings a unique set of skills and experience that extend far beyond the traditional planning role,” said Tim Blett. COO. “INNOCEAN is evolving quickly into an agile, modern marketing agency, and with Kimberly’s impressive breadth and depth of experience it will help accelerate our strategic capabilities to meet the ongoing challenges facing CMOs with today’s fractured ecosystem.”
Previously chief strategy and innovation officer at Gyro, Bates was responsible for leading its global innovation agenda. Before that, she served as an executive planning director at mcgarrybowen. With experience working on both the agency and the client side, Bates has led strategy for agencies and brands including PHD Worldwide, Publicis Kaplan Thaler, Arnell Group–and Pepsi, McDonald’s, Google, Mercedes, Sony, Bank of America, Procter & Gamble, Revlon, Elizabeth Arden, Unilever and Verizon.
“INNOCEAN is a unique creative shop in that it places data and analytics at its core to inform and direct both creative and media solutions,” said Bates. “It’s the right structure to deliver on insights that come from data–further enhancing cultural/human insight and behavioral observation with hard facts.”
“It’s always our job to try to engage a conversation with consumers on behalf of the brands we work with,” said Eric Springer, CCO. “Partnering with Kimberly will amplify how we bring data and creative together, and I’m excited about the work we will develop moving forward.”
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More