Blue Rock Takes Time Out For GFIC
CLIENT
Kraft/General Foods International Coffee.
PRODUCTION CO.
Pogo Pictures, Atlanta. Steve Colby, director; Rob Robinson, DP; Richard Samson, producer. Shot on location in Santiago, Chile.
AGENCY
Young & Rubicam, New York. Jane Talcott, creative director; Rich Rosenthal, producer; Patrick Flaherty, art director; Larry Cadman, copywriter.
EDITORIAL
The Blue Rock Editing Company, New York. David Cornman, editor; Ethel Rubinstein, executive producer.
POST
Moving Images, New York. Bobbie Thomas, colorist. Epoxy Finish, New York. Rich Siciliano, Henry artist.
VISUAL EFFECTS
Duck Soup Studios, Los Angeles. Roger Chouinard, director of effects; Paul Sloboda, technical director; Melissa Timme, effects director; Mark Medernach, producer.
AUDIO POST
Sound Lounge, New York. Peter Holcomb, mixer.
MUSIC
tomandandy, New York. Drazen Bosnjak, composer; Scott Brittingham, producer.
THE SPOT
In "Awareness" (:30), vignettes of nature in wintertime and Armand Assante’s voiceover encourage viewers to take time out for the sweet and simple pleasures in life, including General Foods International Coffees.
Spot broke Sept. 24.
Review: Writer-Director Adam Elliot’s “Memoir of a Snail”
It's not your typical stop-motion film when characters name pets after Sylvia Plath and read "The Diary of Anne Frank" — or when the story's inspired by a quote from existentialist thinker Søren Kierkegaard. And it's certainly not your typical stop-motion film when you find yourself crying as much as the characters do — in their case, with huge droplets leaking from bulging, egg-shaped eyes so authentic-looking, you expect the screen to get wet. But those are just a few of the unique things about Adam Elliot's "Memoir of a Snail," a film that's as heart-tugging as it is technically impressive, a work of both emotional resonance and great physical detail using only clay, wire, paper and paint. One thing Elliot's film is not, though, is for kids. So please take note before heading to the multiplex with family in tow: this film earns its R rating, as you'll discover as soon as young Grace, voiced by Sarah Snook, tells us she thought masturbation was about chewing your food properly. Sex, nudity, drunk driving, a fat fetish — like we said, it's R-rated for a reason. But let's start at the beginning. In this, his seventh "clayography" (for "clay" and "biography"), the Australian writer-director explores the process of collecting unnecessary objects. Otherwise known as hoarding, it's something that weighs us down in ways we can't see, for all the clutter. Elliot also argues that it helps us build constrictive shells around ourselves — like snail shells, perhaps. Our protagonist is Grace Pudel, voiced with a quirky warmth and plenty of empathy by the wonderfully agile Snook. We first encounter Grace as a grown woman, telling her long, lonely life story to her pet garden snail, Sylvia (named after Plath), at a moment of deep sadness. Then we flash... Read More