Bicoastal integrated production studio Humble has hired Rich Pring as managing director/executive producer. Pring will head up the studio’s L.A. office, working closely alongside president/founder Eric Berkowitz to foster the development of the Humble roster and cultivate relationships with agencies and brands alike.
Pring has worked as an executive producer for over a decade, collaborating with major brands including Apple, Nike, Target, GE, ESPN, Nintendo, Miu Miu, Honda, Beats by Dre and Amazon.
Pring joins Humble from Psyop, an award-winning collective where he served as executive producer. Brought on to help establish the company’s live action and content production departments in New York and Los Angeles, Pring ushered in the studio’s transition into producing live action in-house. Prior to that, Pring helped to cultivate Green Dot Films for 15 years while succeeding with new and return business from the top advertising agencies and Fortune 100 Companies.
Berkowitz said of Pring, “He’s not only an incredible producer, but his deep knowledge of fully-integrated production makes him the perfect conduit between strategy, creative, and production at Humble.”
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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