Partners + Napier had added two new group creative directors, a brand new role at the Rochester-based shop.
Creative director Mike Baron, who started at Partners + Napier in 2005, has been promoted to sr. VP, group creative director. And Dan O’Donnell, most recently creative director at MARC USA in Pittsburgh, and a veteran of Arnold, MullenLowe and Hill Holliday, has joined the agency as a group creative director. Both report to executive creative director Pete VonDerLinn.
In his newly expanded role, Baron will oversee creative work for Highmark Health Inc., BMW and MINI Financial Services, and Delta Vacations.
O’Donnell will oversee creative development for Keurig Green Mountain, BurgerFi, Conduent, Excellus BlueCrossBlueShield, Gannett, Friendship Dairies, Xerox, Bausch + Lomb, and Rochester Regional Health.
Over the course of his career, Baron has won many creative awards, including One Show, Tellys, Addys and recognition in Lurzers Archive. Starting as a copywriter and now an experienced director, he has helped some of the world’s best-known brands connect with their customers in their respective industries, including financial services, healthcare, higher education, fashion and outdoor sports. A graduate of St. John Fisher College, Baron has agency experience which also includes stints at Saatchi & Saatchi, Young & Rubicam, and Hill Holliday.
At MARC USA, O’Donnell’s primary focus was the Rite-Aid account. Other big brands that have benefited from his creative and business-building expertise over the years include Anheuser-Busch, Dunkin’ Donuts, Samsonite, Ocean Spray and Tyson. O’Donnell has received creative recognition that includes such awards as One Show, CA, and Hatch. An art director by trade, he is a graduate of Boston University.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More