Global creative studio MPC has added to its U.S. roster, securing Eduardo “Alvin” Cruz as creative director in the New York office while Morten Vinther joins MPC Los Angeles as head of 2D.
Cruz joins from Method with an extensive portfolio in the VFX space. His work spans such brands as Coca Cola, Target, Crown Royal, BMW, Volvo, Adidas and GE. He has worked alongside directing talent such as Peter Thwaites, Roman Coppola and Christopher Riggert,
Most recently, Cruz successfully supervised the “Milk Life” campaign with director Geordie Stephens, and also worked on the popular AT&T “Everywhere” spot directed by Tom Kuntz. He was also sole creative director on the feature Swiss Army Man which earned Daniel Kwan and Daniel Scheinert–aka the Daniels duo of production house PRETTYBIRD–the U.S. Dramatic Directing Award at the 2016 Sundance Film Festival. Swiss Army Man starred Paul Dano and Daniel Radcliffe.
Vinther joins MPC from Glassworks in Amsterdam, where he was head of 2D, in addition to holding a variety of posts. Following a string of international award-winning projects, Vinther has recently worked with directors like Derek Cianfrance, Martin Krejci and Tomas Mankovsky on ad content for top brands such as Nike, Samsung, Adidas, Netflix, Louis Vuitton, Smirnoff and Heineken.
Justin Brukman, managing director for MPC US, said of Cruz and Vinther, “We look forward to welcoming them and their creative approach to the craft, as well as their ability to develop and nurture talent.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More