Creative production company Derby has brought Eli Ash on board as its newest sr. producer. In this role, Ash will oversee production work for all of Derby’s agency and brand partners.
Ash most recently hails from Complex Media where she was supervising producer, overseeing all daily production and operations of the company’s original content, and owned-and-operated content channels. Over the course of her career, she has straddled both the broadcast television and commercial worlds, having produced content for networks such as NBC, ABC, A&E, BBC, MTV, The Travel Channel, The Food Network, Discovery Science, PBS, Sesame Workshop and Viacom. In advertising, Ash has produced a number of commercial and branded content pieces for Warner Brothers Records, Nike, GM, BMW, The Nobel Peace Prize, OXFAM Crisis Action, GQ, Vogue, Complex and Vice Media, among others. Outside of Derby, Ash continues to flex her production skills, producing music videos, documentaries and short films with friends and colleagues in her spare time.
Derby represents a diverse roster of directorial talent, including The Bozzwicks, Catherine Orchard, John Poliquin, Josh Hayward, Lucas Borras, Nickolas Duarte and most recently, Roberto Serrini who earned a slot in this year’s SHOOT New Directors Showcase.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More