Blackmagic Design has announced that Goldcrest Post has utilized a Blackmagic Cintel Film Scanner for a major restoration project to upgrade asset formatting for all of Goldcrest Film’s prestigious library titles, which were scanned to Ultra HD 4K and remastered in 2K.
Led by Goldcrest’s CTO Laurent Treherne, the project involved remastering 16 of Goldcrest Film’s titles, including “Dance with a Stranger” (1985 ), “Absolute Beginners” (1986 ) and “White Mischief” (1987). “With an increase in the number of OTT services there is a growing demand for high quality film originated content,” Laurent begins.
Treherne goes on to explain that as well as meeting the clients’ demand for 4K quality content, the Cintel Film Scanner allowed Goldcrest Film to keep the restoration workflow within the group. “As with any restoration, we knew the project would entail numerous challenges. They included locating suitable source elements, repairing damage, identifying reference images for color grading and re-versioning picture and sound files into formats suitable for the modern consumer. The versatility and speed of the Blackmagic infrastructure helped us to address those challenges.”
A dedicated DaVinci Resolve workstation was set up alongside the Blackmagic Cintel Film Scanner in order to create a standalone, single workstation pipeline that would not impact on Goldcrest’s DI work. The film elements were inspected and cleaned in laboratory conditions, then each reel was scanned in 4K onto a dedicated high speed storage volume and conformed and reframed to 2K.
The files were dustbusted and then graded in DaVinci Resolve Studio. Finally the Goldcrest team rendered the DSM archive and the HD deliverable. “We deliver in HD ProRes HQ 422, as that’s the delivery requirement for multi title library distribution deals, however Ultra HD 4K is increasingly a consideration for clients, so it’s an important requisite, certainly for future sales strategies,” explains Treherne.
The Cintel’s performance has been incredibly beneficial from the outset of the project, in particular how the scanner was able to work with negative film splices. “What’s impressed us the most from day one has been the scanner’s performance with negative film splices. What would jump in the gate of other scanning devices simply flows through the Cintel without a hitch. This represents a considerable time and cost saving over standard workflows which tend to require numerous shot stabilization fixes to address such artifacts.
The Blackmagic workflow for scanning, conforming and grading is straightforward, flexible and a low cost way of approaching remastering whether used as a standalone scanner with a single operator, or in conjunction with complementary scanners,” concluded Goldcrest Post’s managing director, Patrick Malone. “We’ve been impressed by how much detail we’ve gotten from some of the more challenging 35mm picture elements, and the quality and speed of the Ultra HD scan from both negative and print have been excellent.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More