Bicoastal editorial company Arcade has brought editor Graham Chisholm aboard its roster for global representation. This marks the first time he has been repped in the U.S.; he had been previously been handled in Canada by Married to Giants through which he won an AICE Award last year in the Best of Toronto category for Sport Chek’s “All Sweat is Equal” out of agency Sid Lee.
“Graham’s ability to tell stories that draw in the viewer is amazing,” assessed Damian Stevens, Arcade’s managing director. “His use of music, sound and overall editing style is very unique.”
Chisholm’s career began in Montreal, Canada, where he worked for three years before moving to Toronto to continue perfecting his craft. For over a decade, Chisholm nurtured strong relationships with assorted advertising agencies and brands, including Gatorade, Land Rover, Budweiser, Ford, Chevrolet and The Toronto Raptors. He works closely with clients to create meaningful and effective campaigns, earning him several awards for his work including multiple Cannes Lions, Best in Show at the AICE Awards, Bessie’s, and the ADCC’s. Chisholm has become best known for his ability to tell compelling and persuasive stories, regardless of the brand or medium he’s working with.
“Graham’s influence and dedication on a project extends beyond the edit and into the finishing of the film,” noted Michael Lawrence, director of a Powerade spot that Chisholm edited. “In our case, he is involved in everything, a true collaborator on an intellectual level, as well as a gifted craftsman. Graham has earned my trust and heartfelt praise through our time working together and becoming friends along the way. I couldn’t recommend him more.”
Chisholm is in the midst of working on a new project at Arcade for Adidas via ad agency 72andSunny. He earlier completed his first project for Arcade, a short film about “LA2024,” also via 72andSunny, promoting Los Angeles’ bid for the 2024 Olympic Games. The Arcade team is riding yet another wave of momentum this year, having just completed a music video for Kendrick Lamar entitled “Humble” and commercial campaigns for Chipotle, Southwest Airlines, Bud Light, AT&T, Ikea, Sonos, Northrop Grumman and more.
Arcade’s talent lineup includes Chisholm, Dave Anderson, Kim Bica, Kyle Brown, Jeff Ferruzzo, Will Hasell, Geoff Hounsell, Sean Lagrange, Paul Martinez, Nick Rondeau, Greg Scruton, and Brad Waskewich.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More