Jordi Bares has come aboard Framestore as creative director in advertising, London. He previously led teams at The Mill, Realise Studio and most recently, Glassworks. With a reputation for breaking creative boundaries, he has built a portfolio of work spanning brands including Adidas, Guinness, Heineken, Levis and Sony.
Bares trained as an architect in his native Spain, and worked in both software engineering and cel animation before discovering the world of VFX. His eye for structure, and a desire to replicate physical realities born of his architectural studies, continue to inform his work as an artist and supervisor on a daily basis.
He will further bolster Framestore’s successful Advertising division, which upholds at its heart the core craft of beautiful visual effects. The artists frequently work hand-in-hand with the newer disciplines offered by the VR Studio, Framestore Pictures and Framestore Labs, offering clients a highly collaborative and streamlined pipeline and a truly 360° approach to campaigns
