By Anick Jesdanun, Technology Writer
NEW YORK (AP) --Baseball games will soon arrive on virtual-reality headsets.
Video in the new At Bat VR app won't be in VR. Rather, the app places you behind home plate and shows you graphical depictions of each pitch, including a colored streak (red for strikes and green for balls) tracing the ball's trajectory. The data come from sensors Major League Baseball already has installed in all of its stadiums.
The app also lets you hover over icons to see the speed and type of each pitch, as well as which parts of a strike zone is strong or weak for a particular batter. Traditional TV coverage of the games will appear on a virtual screen in front of you, alongside play-by-play information and individual player stats.
It's more information that casual baseball fans will want, but hard-core fans might get a kick from having this perspective supplement what they see with regular TV cameras. Baseball's regular At Bat app does have some of this information, but not in 3-D and not while watching video.
At Bat VR will also have a section for 360-degree video packages, but not of actual games.
At Bat VR is included with Major League Baseball's existing streaming packages. For live video, that starts at about $87 for the season. At Bat VR is also subject to the usual blackouts for local teams; in such cases, the graphical depictions will still be available, but not the live video within the headset. (Audio is available with the cheaper At Bat Premium subscription for $20; non-paying users get just the graphics and stats.)
The VR app comes out June 1 and works with Android phones and headsets compatible with Google's Daydream VR system. There's no version for iPhones.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More