BETC Paris has brought six new creatives into the fold. They are sr. copywriter Alexis Benoit, sr. art director David Derouet, and a pair of teams: sr. creatives Axel Orliac and Laurent Dravet; and sr. copywriter Stephan Schwarz and sr. art director Jacques Decazes. They will work under the creative leadership of Stephane Xiberras, president and executive creative director.
Benoit had been at such shops as CLM BBDO, DDB Paris and Deutsch Los Angeles. At BETC he will team with sr. art director/creative director Eric Astorgue. Benoit’s work has been recognized at Cannes Lions (Gold), Clio Awards (Grand Prix) and D&AD (Yellow Pencils).
Derouet started his advertising career at Y&R Paris, before working at devarrieuxvillaret, BBDP&Fils, V/DDB Paris, and Australie. At BETC, David Derouet will be working alongside copywriter Adrian Skenderovic. His work was awarded at the Cannes Lions (Gold for Water Talks, Bronze for Abbe Pierre Foundation).
Orliac and Dravet have experience in several ad agencies, such as TBWA Paris, Leo Burnett Paris, CLM BDDO Paris, Publicis Conseil and Y&R Paris. Their work has earned more than 30 international prizes, including four awards at Cannes Lions.
Schwarz worked on the advertiser side for 15 years before moving into the agency arena at Change where he began his creative partnership with Decazes, who had sold his digital creative studio to the company. Schwarz and Decazes then moved to Herezie, before coming back to Change as digital creative heads.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More