Ron Foth Advertising has promoted Mike Wilson to associate creative director. In his new role at the Columbus-based agency, he will help lead the shop in conceptual art direction, as well as traditional and digital design for all clients.
Wilson joined the Foth agency in March 2016 as sr. art director. He was recruited from Indianapolis agency Three Sixty Group, where he spent eight years as creative director. Prior to joining Three Sixty Group in 2008, he spent over three years as sr. VP, associate creative director with Pearson Partners in Indianapolis. That followed two years as VP, associate creative director with Pearson McMahon Fletcher England, and over three and a half years as a sr. art director with the agency before that.
In his time at Foth, he’s created award-winning campaigns for the California Academy of Sciences, Cameron Mitchell Restaurants, Rusty Bucket Restaurant and Tavern, the Columbus Zoo and others. He also led the redesign and launch of the agency’s new website, ronfoth.com.
Over the course of his 20-year career, Wilson has worked with brands including BMW, Fifth Third Bank, hhgregg, USA Gymnastics, the Indiana Pacers and the Indianapolis Symphony Orchestra.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More