At the upcoming NAB Show, FOR-A will introduce its next generation solution in the company’s line of signal processors, the FA-9600 3G/HD/SD dual channel multi purpose unit. The FA-9600 supports 4K, 12G-SDI, HDR and Wide Color Gamut, and will be shown in the 4K production and HDR area of FOR-A’s NAB booth, #C5117. Among many other new solutions, the company will also debut the InSync MCC-4K motion compensated converter and LMCC-8000 8K/4K linear matrix color converter at the show.
The new FA-9600 multi purpose signal processor makes video conversion of all kinds a simple, reliable process. The unit features dual channel frame synchronization, extensive professional video format support, color correction, up/down/cross conversion, and offers 12G-SDI and HDMI terminals – opening the door to 4K production. FOR-A’s FA-9600 solution is ideal for use in mixed HDR/SDR environments, including production studios, live staging productions and mobile OB and up-link production trucks. The energy-efficient unit is a convenient 1U size, and the signal processor’s newly developed color processing circuit provides strong support in HD/4K production. An optional converter circuit is available for up/down/cross conversion.
The FA-9600 can perform dynamic range conversion bi-directionally between PQ, HLG, S-Log 3 and SDR log curves. The signal processor also offers color gamut conversion between the conventional ITU-R BT.709 gamut for HD and the broad ITU-R BT.2020 gamut for 4K/8K. FOR-A’s FA-9600 can use OOTF (Opto-Optical Transfer Function) to comply with the latest ITU-R BT.2100 standard. In addition to the core audio processing features of remapping and gain adjustment, the FA-9600 will be expanded to support the IP video format in the future. The FA-9600 can be expanded by adding an optional card, making it an ideal standalone solution.
FOR-A will also debut the InSync MCC-4K motion compensated converter at the show. The MCC-4K provides high-quality frame rate and format conversion for HD/3G/4K UHD signals, and offers support for quad link 2SI or SQD format, as well as single link 6G/12G BNC and SFP connectivity. The MCC-4K offers dynamic range conversion between PQ, HLG, S-Log 3, Canon Log 2, SDR and other log curves, and provides color gamut conversion between ITU-R BT.709 and ITU-R BT.2020 standards.
The MCC-4K is ideal for live frame rate conversion applications where UHD content sourced at a chosen production frame rate needs to be converted to other frame rates for international contribution and distribution, including sports, concerts and breaking news environments. The MCC-4K makes simultaneous transmissions in UHD and HD easy, and is also a perfect solution for integrating HD and 3G content into UHD programming. The MCC-4K is developed by UK-based InSync Technology Ltd, and will be exclusively distributed worldwide by FOR-A.
Also to be introduced at NAB is the FOR-A YEM ELETEX LMCC-8000 8K/4K linear matrix color converter. Jointly developed between FOR-A and Japan’s NHK, the unit converts color gamut and dynamic range of dual green or full resolution 8K signals, and also supports 4K signals. Users can register up to 8 conversion matrices to convert between ITU-R BT.709 and ITU-R BT.2020 gamuts, and can also register up to 8 EOTF (Electro-Optical Transfer Function)/OETF (Opto-Electrical Transfer Function) to convert between SDR and HDR dynamic ranges. Users are also able to set OOTF (Opto-Optical Transfer Function) to convert to the latest ITU-R BT.2100 standard.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More