At NAB 2017, Primestream® will showcase the next generation of its Dynamic Media Management platform built for ease-of-use with powerful features needed to manage even the most complex sports, enterprise and broadcast workflows — from capture through delivery. Primestream will highlight new versions of FORK™ and Xchange™ Suite, loaded with an enhanced User Experience, 4K/UHD workflow, VR/360-Asset Management, web-based metadata tagging, an updated Adobe Premiere Pro extension panel with project-centric workflows, and powerful archival workflows for storing and restoring media from Amazon® and SwiftStack® Object-based storage.
“We’re excited to give our users an easy path to 4K/UHD and VR/360 workflow while addressing the need for teams to collaborate on projects from anywhere,” said Claudio Lisman, President and CEO of Primestream. “The advances being announced today are tangible steps in Primestream’s commitment to be ‘simply powerful’. Together these advances enable Primestream users to capture, produce, manage and deliver assets more easily than ever before.”
New project-centric workflows enable users and teams to intuitively create, share and collaborate on projects inside Xchange, or via the Xchange extension panel within Adobe Premiere Pro CC. Users can now organize raw footage or easily switch between proxy and high-res source material for effective remote/offsite editing. Other advances to Xchange include support for new Equirectangular VR/360-Asset Management, enabling media playback and review, with “spatial/360” visual marker annotations to highlight areas of interest in a 360° space. Xchange also brings a new module for creating playlists of media assets and exporting for delivery to VOD solutions.
Primestream will also demonstrate Xchange Workspaces™, a new module for easily building and customizing the Graphical User Interface (GUI) based on the different ways people work. Users can also enrich content with Workspaces’ built-in metadata tagging engine that integrates with metadata sources such as the Associated Press (AP) industry-leading metadata platform.
NAB 2017 will also see new integrations with third-party vendors such as Amazon® S3 and SwiftStack® for object-based storage, file-based Quality Control (QC) with Baton® by Interra®, high-speed file transfers with Aspera® and FileCatalyst®, seamless transcoding with Elemental® and Telestream®, and enhancements to NLE integration with Adobe® Premiere® Pro, Avid® Media Composer®, and Apple® Final Cut Pro X®.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More