No matter the size, location or format of a broadcast operation, switchers play an integral, technical role in creating a compelling viewer experience. To address space limitations and reduce the complexities of today’s technical directors’ production workloads, Grass Valley, a Belden Brand, developed the K-Frame V-series as an addition to the K-Frame family of production switchers. At only 3RU, this new frame is an ideal complement to the GV Korona switcher panel and fits in locations with limited space but requires no compromises on enterprise features. V-series, as part of the K-Frame family, can be used with any Grass Valley switcher panel and broadcasters can run multiple panels and shows off the same frame at the same time.
“Broadcast production has moved out of the studio to capture events where they are happening in real-time, but when it came to compact switchers, broadcasters were forced to choose: affordable, small or powerful. Never all three, until now,” said Neerav Shah, sr. VP of strategic marketing, Grass Valley. “The K-Frame V-series platform, when paired with the GV Korona switcher, offers a never-before-seen combination of power, flexibility and scalability, fitting well in locations where space is limited and providing the legendary Grass Valley high-end performance at an affordable price.”
On their own, the GV Korona 1 and 2 stripe panels support 15 and 20 assignable buttons, respectively, on each stripe (or M/E row), and have a built-in multi touch menu system, as well an innovative touchscreen in the transition area. When paired together, the K-Frame V-series and GV Korona switcher make a powerful duo. The V-series frame is modular for easy field reconfiguration and serviceability – a true convenience not offered in competitively priced switchers. The modularity also makes for an easy upgrade to an all IP or mixed SDI and IP environment in the future. The 36×18 matrix supports SD, HD and 4K UHD in quad split and 2SI modes and can handle up to three licensed M/Es and two additional video processing engines (VPEs) for added keying and mixing power.
Because it is a full-fledged member of the K-Frame family, V-series can be used with any GV K-Frame switcher panel, including Karrera and Kayenne. Additionally, shows created in any K-Frame switcher can be saved and shared among other switchers, including the new V-series. This convenience can be leveraged by customers who may already own a Kayenne or Karrera switcher and would like to share the “look” they’ve created in a different application.
A compact, high-quality, affordable switcher platform was an urgent need for many Grass Valley customers, and the introduction of V-series fills a hole not only in the K-Frame switcher line but in the broadcast production industry overall.
Grass Valley is demonstrating the features of the GV Korona K-Frame V-series at NAB in booth SL106.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More