Method, DNA Soar For Reebok/Footlocker
CLIENT
Reebok International/Kids Footlocker.
PRODUCTION CO.
DNA Inc., Hollywood. Francis Lawrence, director; Chris Soos, DP; Patricia Judice, executive producer. Shot on Studio 24 West, Toronto.
AGENCY
The Geppetto Group, New York. Christopher McKee, creative director; Tom van der Voort, copywriter; Stephen Ingkavet, senior art director; Lisa Connolly, producer.
STOCK FOOTAGE
From the Web site of Dallas-based The Image Bank.
EDITORIAL
Brass Knuckles, Venice, Calif. Chris Hafner, editor.
POST
Company 3, Santa Monica. Dave Hussey, colorist.
VISUAL EFFECTS
Method, Santa Monica. Chris Staves, lead visual effects artist/ online editor; Russ Feil, Scott McNiel, Andrew Eksner, Michael Do and Sophie Chometton, visual effects artists; Sue Troyan, visual effects producer; Laurent Briet, CGI artist; Neysa Horsburgh, executive producer.
AUDIO POST
Cool Beans, New York. Mark Francke, mixer/engineer.
MUSIC/SOUND DESIGN
Smythe & Company, New York. John Van Eps, composer. Brass Knuckles. Chris Hafner, sound designer.
THE SPOT
"Dreaming" answers the question "What does your foot dream of when it falls asleep?" While sitting in a classroom, a boy’s dozing foot "dreams" that he and his owner, clad in Reebok’s Pump Furious shoes, play basketball in cloud-filled skies.
Spot broke in mid-August.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More