Fitzgerald & Co (Fitzco) has added creative director/copywriter Dave Gordon and associate creative director James Beikmohamadi.
Gordon has a strong experiential and digital background and honed his creative skills at several shops over the past decade, including Razorfish in San Francisco and HUGE in Brooklyn, where he served as copywriter. Most recently, Gordon was creative director at Pereira & O’Dell in New York. Throughout his career, he’s worked on brands such as Best Buy, Intel, Microsoft, EA Games, General Mills, Procter & Gamble, Fox Sports 1, and Charter Communications.
At Fitzco, Gordon creates consumer campaigns and touchpoints for Checkers & Rally’s and several Coca-Cola brands as part of Fitzco//McCann, its dedicated unit for Coca-Cola.
“Dave is a great crossover creative who is equally at home on the digital side of our business as he is on the traditional side—and he’s already proved a hit with clients and our agency,” said Noel Cottrell, Fitzgerald’s chief creative officer.
Beikmohamadi partners with ACD Sherman Winfield. He worked at CP+B from 2010 to 2016 and split his term equally as copywriter and senior copywriter. He contributed to many of CP+B’s key accounts, including Microsoft, Best Buy, Kraft Mac & Cheese, Domino’s, Applebee’s, Velveeta Shells & Cheese, Fruit of the Loom, Infiniti and Old Navy. Prior to that, he was a copywriter at EVB in San Francisco.
“James’ book has a lot of my favorite Crispin Porter + Bogusky (CP+B) work in it from the six years he worked there,” added Cottrell. “It took some convincing to get him to leave the lucrative and flexible world of freelance, but I think he saw the opportunity in what we’re creating here in Atlanta.”
Fitzco increased its headcount almost 25% in 2016 and recruited several senior-level executives from outside the Atlanta area. The agency’s growth is the result of new business from brands such as Checkers & Rally’s, Coca-Cola’s Odwalla, and national energy company Southern Company. Creative directors Bowen Mendelson (Ogilvy & Mather, mcgarrybowen, Energy BBDO, Deutsch) and Mike Groenewald, who hails from Johannesburg, South Africa (TBWA and Ogilvy), were recently hired to work exclusively on Fitzco//McCann’s growing Coca-Cola business.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More