Blackmagic Design announced ATEM Television Studio HD, a broadcast quality live production switcher designed for both broadcast and professional AV users. ATEM Television Studio HD features 8 inputs, multi view, aux, and program outputs, analog audio inputs, built in talkback, two flash based media players, incredible creative transitions, a DVE for effects and more.
ATEM Television Studio HD is available now for $995 from Blackmagic Design Resellers worldwide.
The new ATEM Television Studio HD replaces the original and extremely popular ATEM Television Studio. It features four 3G-SDI and four HDMI inputs so customers can connect a total of up to 8 different sources such as professional SDI broadcast cameras, consumer HDMI cameras, computers and even video game consoles. ATEM Television Studio HD is compatible with all SD and HD formats up to 1080p60. There are two channels of analog audio in, RS-422, Ethernet and a built in IEC power supply, along with program and auxiliary outputs. Customers also get both SDI and HDMI multi view outputs so they can monitor all sources, preview and program outputs, along with labels, audio meters and more, all on a single big screen television or broadcast monitor.
ATEM Television Studio HD is perfect for everything from professional broadcast studio shows and broadcast sports, to customers working on video blogs, gaming videos, internet talk shows, weddings, concerts, seminars and more. It also features resynchronization on every input so switching is completely glitch free. That means customers can even use it as a front end controller for AV systems and cleanly switch between sources with the press of a button.
Featuring an extremely portable design, ATEM Television Studio HD is the world’s smallest all in one broadcast switcher. It’s only ⅔ of a rack space wide and is packed with high end broadcast features that make it possible to create an entire live switched program, complete with effects and transitions, right from the front panel. The front panel features 8 large buttons for switching between sources, along with corresponding audio buttons, down stream keyer, fade to black, media player and cut buttons. There’s also a built in LCD screen, spin knob and additional buttons for menus and to adjust settings like transition and effect parameters. Customers simply press the button for the source that they want to see next in the program, then hit the cut or auto button to switch sources, add effects, or even key in graphics.
For complete creative control, ATEM Television Studio HD also includes a free software control panel for Mac and Windows. The software control panel features an intuitive interface with different pages for switching, managing media, mixing audio, and remote controlling and color correcting cameras. The Switcher page is modeled after a physical hardware control panel making it fast and easy for customers to switch between sources, adjust transitions, add upstream and downstream keyers, and more. The Media page lets customers drag and drop up to 20 RGBA graphics into the media pool and automatically upload them to the switcher’s flash memory so they can be recalled and used in realtime during a live program. The software control also features a 20 channel audio mixer that can used to adjust and balance levels from all inputs, including the analog audio inputs. The audio mixer displays meters, has sliders for adjusting levels, and controls for turning channels on or off, using the audio follows video feature and more.
The ATEM Television Studio HD software control also has a complete camera control section for remotely controlling cameras over the SDI program return feed. Blackmagic Studio, Micro and URSA Mini cameras are all compatible with the SDI control protocol. These cameras also feature built in DaVinci Resolve primary color correct that can be remote controlled, making it possible to balanced camera color and create unique looks, all from the switcher. In addition, customers can adjust focus and iris on compatible lenses, change camera settings, and even remote control PTZ heads.
The most exciting thing about the free software control panel is that multiple users can be connected at the same time. That means customers can have one person switching the program while another mixes the audio, and another uploads or changes graphics, while another person remotely color balances and controls the cameras.
ATEM Television Studio HD gives customers true broadcast quality transitions, effects and graphics. Using transitions such as mixes, wipes and dips are done by simply pressing a button on the front panel. There 18 included transitions give customers massive creative options because they can customize things such as border, border color and width, position, direction and more. In addition, there’s a built in 2D DVE for adding digital video effects that can position, resize and scale live video, all in realtime. That means customers can create professional picture-in-picture effects, use DVE powered transitions like squeeze and swoosh between sources, or create graphic wipe transitions with their own graphics.
ATEM Television Studio HD has a built in media pool that can store 20 graphics that can be used with the two built in media players. The media pool uses flash memory, so images are saved even after the power is turned off. That means customers can create completely custom graphics to use in their own programs. In addition, there is an upstream keyer with full chroma keying for green screen shots so customers can add weather maps, graphics, or even virtual sets. The upstream keyer works with chroma, patterns, shapes and linear keys.
ATEM Television Studio HD also features 2 downstream keyers for adding graphics, logos and bugs to video. Customers can even install a HyperDeck Studio Mini in the rack right next to ATEM Television Studio HD and use it as a source for ProRes 4:4:4:4 motion graphics files with alpha channels. That means customers can get fill and key graphics composited over live video, or they can use motion graphics with alpha as transitions between sources, all in real time.
ATEM Television Studio HD also includes a built in talkback converter for SDI cameras. The talkback information is sent back to the camera via the SDI program return feed on the rarely used SDI audio channels 15 and 16. When working live with a reporter in the field, there can be a slight delay that causes them to hear themselves as an echo in their headset. ATEM Television Studio HD includes a new mix minus feature that sends back all the program audio except their own voice, so they don’t hear a distracting echo of themselves while reporting.
“The original ATEM Television Studio has been a huge hit and is extremely popular with our customers,” said Grant Petty, Blackmagic Design CEO. “The exciting thing about new ATEM Television Studio HD is that it has even more inputs and more features than before, but now makes it possible for customers to create an entire HD program right from the front panel! When it comes to creating HD programs from live events, there simply is no faster, simpler or more affordable way to do it.”
ATEM Television Studio HD Features
- 4 x 3G-SDI and 4 x HDMI inputs for a total of 8 inputs, all with auto re‑sync.
- Supports all video formats from SD to 720p, 1080i and 1080p HD up to 60fps.
- 1 x built in multi view for 8 sources, as well as preview and program.
- Built in media pool graphics storage for 20 RGBA stills.
- Built in DVE with 3D borders and drop shadow.
- Transitions include cut, mix, dip, SMPTE wipes and more.
- 1 upstream keyer including chroma keyer plus 2 downstream keyers.
- 1 auxiliary output with front panel aux switching buttons and LCD screen for viewing.
- Built in audio mixer live mixes embedded audio from all video inputs and independent audio inputs.
- Balanced XLR stereo analog audio inputs .
- Internal sources include black, color bars, two color generators and 2 media player outputs.
- Ethernet connection for computer connection. Mac and Windows control panel software included.
- Compatible with all ATEM Broadcast Panel control panels when hardware panel is required.
- Black Burst and HD-Tri-Sync genlock input for integration into large systems.
- Compact ⅔ rack unit size is perfect for when in a portable solution is required.
- Desktop or rack mountable using the optional Teranex Mini Rack Shelf.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More