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    72andSunny Amsterdam promotes Simone Moessinger to creative director

    By SHOOTUpdated:No Comments1409 Views
    AMSTERDAM --

    72andSunny Amsterdam has recently promoted Simone Moessinger to creative director. She will continue to help 72andSunny Amsterdam dig deeper to deliver progressive work that works across borders and deep in markets with partners such as Axe, Google, HeForShe, adidas, Bugaboo. Moessinger will report to executive creative directors Carlo Cavallone and Stuart Harkness.

    Swiss-American Moessinger grew up between Europe and the U.S., and is fluent in six different languages. With over 10 years of experience, Moessinger has worked for W+K in Portland, London and Amsterdam, creating work for Nike and ESPN, and then Anomaly NY, where she developed work for brands such as Converse, Nike, Umbro and Budweiser. 

    In 2015, Moessinger joined 72andSunny Amsterdam’s creative team, and since then has helped produce impactful, global work for Google, Benetton and Samsung. She is particularly proud of the work she developed for Samsung for the 2016 Youth Olympic games, which gave  a voice to young athletes who often feel alone, encouraging them to pursue their dreams.

    Tags:72andSunny AmsterdamSimone Moessinger



    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

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