The Society of Motion Picture and Television Engineers® (SMPTE®), the organization whose standards work has supported a century of technological advances in entertainment technology, released details about the 2017 NAB Show’s “Future of Cinema Conference: The Intersection of Technology, Art, & Commerce in Cinema,” produced in partnership with SMPTE. Scheduled for April 22-23 during the 2017 NAB Show, the conference will feature two full days of expert presentations delving into how technical innovation, artistic intent, and evolving consumption and business models will interact to shape the future of cinema.
“In the 21st century, cinema is evolving faster than at any time in its history,” said Richard Welsh, SMPTE education vice president and CEO of Sundog Media Toolkit. “With consumers seeking content via many distribution outlets, creators are working vigorously to maintain artistic intent in an ever-changing landscape. The Future of Cinema Conference will explore the burning questions, with thought-provoking sessions and speakers, as we examine the future of movie-making and SMPTE’s next century.”
On day one of the conference, sessions will address topics including the use of the SMPTE Digital Cinema Package (SMPTE-DCP) for distribution in a time of technical and creative innovation; the role of cloud technology in global distribution; the latest in cinema projection and displays, and how the industry is adapting to these advances; real-world implementations of Interoperable Master Format (IMF); the evolution and current status of immersive audio technologies and standards; and threats to content security and how to protect against them.
The second day of the conference will extend the conversation on content creation, as well as consumption and the consumer. It will tackle the impact of light field imaging on content production and feature a panel on high-dynamic-range (HDR). Sessions also will discuss topics such as consumers’ changing relationship to the movies; the significance of artistic intent to the consumer; the advance in augmented, virtual, and mixed reality (AR, VR, and MR) experiences; and new styles of narrative and performance as showcased in select Sundance Film Festival entries.
“The diversity of topics and perspectives showcased in this year’s conference sessions is remarkable,” said Cynthia Slavens of Pixar Animation Studio, who serves as program chair for the conference. “From cutting-edge technology and creative techniques to questions about visual arts and the consumer experience, we’ve got it all.”
In addition to Welsh and Slavens, the program committee includes Jaclyn Pytlarz of Dolby Laboratories; Chris Witham of The Walt Disney Studios; SMPTE Executive Vice President Pat Griffis, also of Dolby Laboratories; Nick Mitchell of Technicolor Creative Services; Jennifer Zeidan of Industrial Light & Magic (ILM); filmmaker, speaker, and writer Jennifer Hall Lee; Siegfried Foessel of Fraunhofer IIS; and Rajesh Ramachandran of Qube Cinema.
SMPTE members may use code EP02 to take $100 off the NAB Show nonmember rate for a Conference Flex Pass registration or to get a free Exhibits Pass. The offer expires March 24.
More information about the conference is available here.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More