To enhance today’s dynamic cinematography, Schneider-Kreuznach introduces Xenon FF-Prime Cine-Tilt lenses. This groundbreaking new version combines similar form-factor and capabilities of the company’s popular Full-Frame Primes with added tilt function up to ±4°. By sustaining the field of view during focus and tilt actions, the new Cine-Tilt design makes possible previously unimaginable images from the freely moving and tilting focus planes. The new lenses offer the potential to utilize out-of-focus areas in the frame, especially when tilt is used with large apertures. A 4° tilt angle at the sensor plane corresponds to an 80° focal plane, which varies according to the focal length and aperture setting selected.
Like Schneider’s standard Xenon FF-Primes, the new version answers today’s practical needs yielding full-frame imagery, beyond 4K, in a lightweight and compact, uniform dimension package. The color-matched lenses feature minimized breathing and a bokeh reminiscent of classic Hollywood. Designed and built in Germany, the new design provides sophisticated mechanics for smooth and accurate tilt action. The lens’ tilt is controlled via a high precision ring with 120° rotation that is as intuitive to operate as pulling focus. Due to the common 0.8 module gear, the Cine-Tilt is usable with standard follow-focus systems.
Cine-Tilt lenses offer the multifold benefits of standard Xenon FF-Primes plus tilt functionality, so there’s is no need to swap out lenses during a shot. With the tilt set at 0° the Cine-Tilt lenses provide identical images as the standard FF-Primes. The consistent set comprises focal lengths of 25mm, 35mm, 50mm, 75mm and 100mm – all at T2.1.
Cine-Tilt FF-Primes will be available this spring individually or as a set, in Sony E-Mount.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More