Advertising agency Fitzgerald & Co. has hired creative directors Mike Groenewald and Bowen Mendelson to work exclusively on the agency’s growing Coca-Cola business at Fitzco//McCann, its dedicated Coke unit. The pair will report to executive creative directors Wes Whitener and Mitch Bennett.
Fitzco has increased its headcount almost 25% in 2016 and recruited several senior-level executives outside the Atlanta area. The agency’s growth is the result of new business from brands such as Checkers & Rally’s, Coca-Cola’s Odwalla, and American gas and electric utility holding company Southern Company.
Groenewald hails from Johannesburg, South Africa. He is a CD and art director with 15 years of experience and numerous creative awards including several Cannes Lions, Clios and One Show and D&AD Pencils. Groenewald has worked on blue-chip accounts such as SABMiller, Nike, KFC, Standard Bank (South Africa’s largest bank) and Nissan.
Mendelson has served as CD and copywriter in the creative departments of several top shops including Ogilvy & Mather, mcgarrybowen, Energy BBDO and Deutsch. He has worked on brands such as Uber, Quaker Oats, Huggies, Sears, Wrigley, BP, Arby’s, General Mills and Expedia.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More