Register

    Carat USA names Anathea Ruys SVP, managing director of L.A. office

    By SHOOTUpdated:No Comments1588 Views
    LOS ANGELES --

    Media agency Carat USA has appointed Anathea Ruys to serve as SVP, managing director of its Los Angeles office. In her new role, Ruys will be responsible for the success of Carat’s client partnerships by fostering its current relationships as well as establishing new ones. She will report to Michael Epstein, president and chief client officer of Carat USA. 

    Ruys has over 20 years experience leading teams in media, advertising and content agencies, building strong collaboration between clients and their agency partners. She has worked across a range of categories including FMCG, entertainment, telco, beverages and retail in local and regional roles across Asia Pacific. Most recently, she was the head of Fuse, the branded content, sponsorship and ideation division of Omnicom Media Group Asia Pacific. Prior to Omnicom, Ruys was Managing Director of Mindshare, Melbourne. Earlier in her career she was the managing director at Clemenger Harvie Edge, Melbourne and also served a 10-year stay at Spark Activate, where she grew the agency from a small boutique PR agency into one of New Zealand’s leading activation agencies.

    Tags:Carat USA



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

    MySHOOT Profiles


    Add A Comment