The Republic of Ireland’s leading commercial broadcaster, TV3, has implemented next-generation graphics solutions from the Avid Studio Suite. Adopting additional comprehensive tools from the tightly integrated Avid MediaCentral® Platform will enable TV3 to maintain its competitive edge.
Operating out of its flagship broadcast hub in Dublin, TV3 needed to revitalize the traditional daily studio production for a range of its key programming, re-enforce its shows’ brands to viewers, and give producers and journalists greater ownership of their content. The soon-to-be upgraded “Studio One” is the main workhorse of TV3, broadcasting almost all of the daily studio output, covering everything from news and magazine shows to current affairs.
TV3 will be incorporating comprehensive tools from the Avid Storage, Media and Studio Suites into an existing Avid infrastructure to maximize audience engagement with stunning visual content and graphics. This includes integrating Avid Maestro™ and 4Designer–two of the most powerful tools from the Avid Studio Suite–with existing Avid Media Composer® suites, Avid Interplay® | Production media management and Avid shared storage.
Avid 4Designer graphics authoring software, the foundation of all Avid real-time graphics systems, will enable TV3 to enhance its television content for newscasts, panel shows and sports programming. Maestro, Avid’s on-air graphics and video solution, will empower TV3 to create, manage, distribute and play out stunning, high-resolution 3D graphics and videos easily, also allowing viewers to interact through on-screen social media integration.
“We feel graphical information should never be intrusive, but only add to the narrative of the main content,” said Liam O Neill, head of graphics at TV3 Group. “Avid’s tools will help us create greater ownership and awareness of graphic looks within program teams. It will also allow the TV3 graphics team greater movement to create more dynamic transitions, which in turn, will create a more balanced flow between graphic and live studio content.”
TV3’s investment also includes a support contract with Avid Global Services, tailored to meet the needs of the entire broadcast group and its channels. Users and operators have access to training packages to learn and use the systems to their best ability to increase the lifetime value of these new assets. Avid’s high-quality integrated graphics systems will also allow TV3 to easily adapt future requirements, such as moving toward cloud-based workflows.
Supplied by Dublin-based reseller and Avid partner, Tyrell CCT, TV3’s project was designed on a flexible deployment model, expanding upon their current commercial structure and licensing arrangement. The upgrade will go live toward the end of January 2017, with a view to enhance TV3’s ‘Studio Two’ in the near future.
“TV3’s new workflow results in an efficient, open ecosystem to create eye-catching graphics and generate engaging content for millions of Irish television viewers,” said Tom Cordiner, sr. VP, global sales for Avid. “With its operations built on a consistent set of core Avid workflows, TV3 continues to play a leading role in a preeminent client and user community, enhancing collaboration, creation, distribution and optimizing the sharing of media assets.”
Beginning in the late 1990’s, TV3 Group offers viewers the most popular programming, including global sports events like the Rugby World Cup, news, analytical and documentary shows, entertainment programs and award-winning reality television like The X Factor and Britain’s Got Talent. It also runs a sister channel, 3e, targeting a younger audience demographic between 15 and 34.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More