MEC has hired Susie Burns as head of content planning to work within its Wavemaker content division. Burns joins from Mediacom Beyond Advertising, where she was an associate director and content lead on Direct Line who recently won a gold IPA Effectiveness award. In her new role she will report to Ben McKay, the managing director of MEC Wavemaker.
Burns is responsible for helping clients make strategic and purposeful investments in content right around the buying cycle, with a clear and accountable measure of success. She will act as a single point person for content planning across creative, experiential, partnerships, paid media, social media and SEO.
Burns said: “At MEC, the team use data and insights to answer the client’s business need with a combined content and media solution. Wavemaker has the foundations set up to really embed themselves into their clients overall marketing strategy. The team are already creating great ideas and executing them well and I can’t wait to build on them and generate even better work for our clients.”
McKay said of Burns, “She brings with her a wealth of experience in navigating large brands having previously helped lead clients such as Shell, Dulux and Coca Cola in their content marketing efforts. Susie also brings a passion for audience-first content strategy and measurement, which is something that sits right at the heart of Wavemaker’s approach.”
During her seven years at Mediacom, Burns worked on Direct Line Group, TUI and Coca-Cola, among others.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More