The Artery has launched an experiential arm, naming acclaimed digital artist Yaron Tsinman as the new unit’s creative director. The company’s services in this arena will begin with the development of experiential experiences from initial concept, guided by both research and development, to bring each client’s vision to life. The new services offered will include high-end content creation, visuals, technology and production. The Artery’s uniquely curated teams will utilize their strong technological and production expertise for these new projects, coupled with their proven brand marketing experience.
Announcement of the formation of the experiential arm and the hiring of Tsinman was made by Deborah Sullivan, EP/managing director of The Artery.
The Artery is no stranger to work in the transformative and immersive experience arena. The NY-based company’s experiential brand experiences to date have included producing projects for Cartier/Fifth Avenue, New York; TOPSHOP, Soho, New York; the Tel Aviv Museum; the Bolshoi Theatre in Moscow; Radio City Music Hall’s legendary dancers, The Rockettes; and the Expo Milan 2015.
Prior to joining The Artery, Tsinman was founder and creative director at Noniku, a company which specialized in the business of cutting-edge, multimedia experiences. From 2011-2015, Tsinman was creative director with AVS Creative Visual Solutions, a company which specialized in providing state-of-the-art, multimedia solutions for visitor centers, museums, conferences, concept stores, and large-scale public events. Prior to AVS, Tsinman was creative director with Locomotion (2009-2011), a creative design and animation studio, which presented art exhibitions, 3D video mapping, TV programs, corporate events, live TV specials and music shows, visitor centers, official national ceremonies, and more.
Earlier in his career, Tsinman was a designer and art director with Shortcut Playground, a postproduction house which provided digital content services for broadcasting clients. He is a graduate of Israel’s Musrara School of the Arts, where he majored in New Media and Visual Communication.
