The Marketing Arm, the Omnicom agency behind Pepsi’s award-winning “Uncle Drew” film series and the Dove Men+Care “Real Strength” video, has hired Greg Neal as VP, head of production, a new position at the company. Based in the agency’s Dallas office, Neal will be responsible for leading the agency’s video content studio. He will report to CEO Dan Belmont.
“From in-house producers to a network of studio partners and makers, The Marketing Arm’s hub-and-spoke model helps us pivot to the right content solution for our clients,” said Belmont. “Greg’s the perfect guy to build on this model and deliver at the speed and efficiency brands are demanding today.”
A seasoned media executive with 20 years of experience launching cable television networks in Los Angeles and New York, Neal most recently served as VP for Silicon Valley-based Clippit, the popular mobile app used by media platforms such as SB Nation, Bleacher Report and USA Today that allows users to share live TV clips to social media.
Previously, Neal served on the executive teams that helped launch Pac-12 Sports Networks and OWN: The Oprah Winfrey Network. He also served as a VP of creative for Food Network. His television work has earned more than 70 creative awards, including from Promax, Telly, and the New York Festival.
“Over the last several years, I’ve been impressed — and a little jealous — of the terrific content work that The Marketing Arm has been doing for brands like Frito-Lay, Pepsi, AT&T, the NBA, and on and on,” said Neal. “They’re great storytellers, but they understand how to create content that solves many of the challenges that our clients are facing. Great work, great creative minds, big ideas.”
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More