AbelCine announced the opening of a 12,500-square-foot Development Center located in Brooklyn’s Industry City. The new facility is home to AbelCine’s expanding engineering, product development and integration units and will serve as a hub of innovation within the company.
“Evaluating new technologies and adapting them to the needs of the production and broadcast communities has always been at the heart of what we do as a company,” said Pete Abel, CEO of AbelCine. “With the opening of our new Development Center, we are greatly expanding our capabilities in this regard, which ensures creatives can always rely on us to help them navigate the next big thing.”
AbelCine’s Development Center features an engineering lab where products are designed to address specific technical needs within the industry. Thanks to AbelCine’s unique position as an equipment provider and technology leader, the company is able to identify limitations of traditional gear and develop effective solutions. AbelCine’s successful line of Cameo camera accessories and resolution analysis charts is an example of this approach. With expanded design, prototyping, machining, and manufacturing capabilities in house, AbelCine will continue to work with industry partners to bring innovative products to market.
AbelCine’s Solutions Group, another key component of the Development Center, has an expanded base of operations for integration design, assembly, and staging, as well as ample space for project management, technical collaboration, and administration. This will enable the company to take on more complex assignments, and collaborate on integration projects utilizing emerging imaging and media technologies.
“We are excited to a be a part of the creative community at Industry City,” said Jonathan Epner, director of market development at AbelCine. “Since our range of knowledge and experience encompasses traditional broadcast and production, as well as exciting new mediums, such as VR and 360 imaging, we see ourselves as a resource for any media company looking to maximize the impact of new technology on their creative projects.”
AbelCine’s Development Center is currently open to their customers and business partners by appointment only from Monday through Friday from 9am to 6pm, while all other locations continue to operate under normal business hours.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More