Cross-cultural agency the community, part of SapientNitro, has promoted three key executives to new leadership roles as VPs.
Ricky Vior and Rodrigo Butori will be elevated to VP, executive creative director. In these new roles, Vior and Butori will continue to oversee the day-to-day creative work for the community’s clients such as Verizon, Constellation Brands, Converse, The Kroger Company and BMW. In addition, they will also be tasked with helping shape the agency’s future, not just creatively but also from a business perspective. They will continue to report to co-founder and chief creative officer Joaquin Molla.
Additionally Ana Bermudez, who currently serves as group account director, will be promoted to VP, group account director. Bermudez will continue to head up the agency’s largest accounts, Verizon and Kroger, among others, and will be tasked to help lead the shop’s future growth efforts as well. She will continue to report to president Luis Montero.
“Our position as a creative agency with a fresh voice in a crowded market place is due in large part to Ricky and Rodrigo and their efforts over the years. And Ana right out of the gate has shown a tremendous ability to partner and strategize with our clients,” said Molla. “This group of executives are cut from the cloth of curiosity and I have no doubt that they will continue to help us be fearless and focused as we grow and evolve.”
With decades of experience creating breakthrough campaigns, Vior and Butori’s work has been recognized by nearly every major advertising awards show, winning honors at the Cannes Festival of Creativity, One Show, CLIO Awards, D&AD, The New York Festival, The London Festival, Festival Iberoamericano de la Publicidad (FIAP), and more.
Vior joined the community in 2000 when it was founded and helped build the agency’s creative reputation from the ground up. He started his career at Vegas Olmos Ponce/Lowe as a sr. art director and at BBDO as a jr. art director. Throughout his career, he has worked with brands like Pepsi, Nike, Volkswagen, Fedex, Audi, MTV, VH1, Citibank, and Subway.
A native of Brazil, Butori joined the community in 2009. Prior, Butori held creative roles in both the U.S. and Brazil including at David&Goliath, TBWAChiatDay, Lowe Lintas Brazil, and Young & Rubicam Brazil. Throughout his career, he has created and overseen campaigns for brands like Toyota, Ford Motors, Dannon, Colgate, Beck’s Beer, Procter & Gamble, Johnson & Johnson, Heineken, ESPN, Virgin Mobile, VISA, and Nissan.
Bermudez is a recent addition to the community, having joined the agency in 2015. Prior to joining, she was a group account director at Alma DDB where she was responsible for developing and driving strategic plans for brands like McDonald’s, Diageo, and McCormick. Bermudez also held account roles at SapientNitro and Crispin Porter + Bogusky working on such brands as Vitaminwater, MinuteMaid, Breakfast Biscuits, Old Navy and Burger King, both in the U.S. and in Spain.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More