Cheil London has appointed Peter Zillig, a former chief executive of Havas Worldwide New York, as the chief executive of its London office. His appointment follows the resignation of Paul Hammersley, the chief executive of Cheil UK, last month. Zillig, who will report to the chief executive of Cheil Europe Kevin Park, will take responsibility for the Cheil London office. BMB, under chief executive Juliet Haygarth, will operate as a separate entity within Cheil UK with Haygarth also reporting to Park.
Zillig has extensive experience both on the client and agency side. He is a former EMEA head of advertising, UK communications director and marketing and communications director for e-commerce for Compaq, working in Munich, London and Houston. As well as working at Havas Worldwide, where he rose from president of global brands to CEO of the New York office, Zillig is a former EMEA chief executive of Tag Worldwide, where he led its digital transformation, and has also worked at Lowe Worldwide as global business director.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More