Yan Elliott is joining CHI&Partners as joint executive creative director, alongside Micky Tudor.
Elliott leaves Lucky Generals where he was creative partner, and responsible for notable recent campaigns including the Radiocentre work talking directly to the UK’s leading marketers, and Popchips campaign “Be a Bit Good.”
Previous to Lucky Generals, Elliott’s career spans two years at HHCL, nine years at Mother and five years as joint ECD at WCRS before leaving to start up his own agency, Fabula, in 2012.
Throughout his career, Elliott has created and overseen work for brands including Coca Cola, Dr Pepper, Super Noodles, Weetabix, Selfridges, Brylcreem, Sky, Orange, 3Mobile, 118 118, The Observer, Kiss FM and TfL.
At WCRS, he was responsible for famous work including Sky’s £100m brand campaign “Believe in Better.” He also oversaw campaigns including Brylcreem’s “Effortless,” Weetabix’s “Steeplechase,” TfL’s “Cycle Safety” and 3Mobile’s “Expo.”
At Mother, Elliott created work including Orange’s D&AD Pencil-winning “Gold Spot” cinema campaign in which celebrities such as Patrick Swayze, Carrie Fisher, Spike Lee, Darth Vader and Darryl Hannah pitched their film ideas to the Orange Film Funding Board, only to have their pitch ruined by a mobile phone. This led to the creation of Orange Wednesdays: one of the UK’s most successful sponsorship and reward programs ever, with tens of millions of tickets redeemed.
Elliott also made headlines at Mother for Dr Pepper’s Lion-winning “What’s The Worst That Could Happen?”–in which people tried the drink and were dramatically publicly humiliated–and SuperNoodles’ West-Side-Story-inspired spoof campaign ‘Face Off’.
Elliott said: “It will be hard to leave Lucky Generals – I’ll be leaving a rock-steady ship with a rock-steady crew, but for me this is a golden opportunity. CHI is small enough for me to make a difference and big enough for us to make an impact. I’m already really looking forward to working with Micky [CHI joint ECD Tudor] and Goldie [CHI CEO Sarah Golding].
