Slingshot Is There For Ad Council/NFI
CLIENT
The Ad Council/National Fatherhood Initiative.
PRODUCTION CO.
Slingshot, New York. James Chase, director/DP; Stephen Ashkinos, executive producer. Shot on location in Scarsdale, N.Y.
AGENCY
TDA Advertising & Design, Longmont, Colo. Scott Kaplan, creative director/art director; Jonathan Schoenberg, creative director/copywriter.
EDITORIAL
Slingshot. Bruce Ashkinos, editor; Stephen Ashkinos, producer.
POST
Slingshot. Bruce Ashkinos, online editor. Manhattan Transfer, New York. John Bonta, colorist.
AUDIO POST
The Mix Place, New York. Bobby Elder, mixer.
MUSIC
Screaming Lady, New York. Angelo Montrone and Maggie Ryder, composers.
THE SPOT
The PSA "Catch" focuses on the loneliness a child feels when growing up without a father—or a father figure. The commercial, for The Ad Council/National Fatherhood Initiative, features a young boy preparing to play ball in an empty field. He throws the baseball and it is revealed that there is no one on the other end to catch it.The :30 ends with the super, "4 out of 10 children live in homes without their fathers."
Spot broke Sept. 15.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More