Strategic branding and marketing innovations agency Troika has hired Nuri Djavit as its new general manager. Djavit joins Troika with 17 years of experience in global digital marketing and advertising. He is charged with overseeing day-to-day operations and leading agency growth, development and innovation from within.
Most recently, Djavit served as the chief marketing officer at Emotiv, a San Francisco-based tech company, where he successfully carried out marketing efforts and key commercial activities with brands such as Disney, ABC, Lucas Arts, Sony and organizations such as the World Economic Forum. At Last Exit, he transformed the design and tech innovation boutique into a multidisciplinary, full-service agency as chief operating officer. Prior to that, he was the managing director and partner at Brick & Bond, a New York-based digital strategy, marketing and product consultancy. Throughout his career, Djavit has worked with Apple, Belvedere Vodka, Cablevision and Estee Lauder, among many others.
“Sonic the Hedgehog 3” Tops Weekend Box Office
In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.
"Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.
It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.
"Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."
Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.
"Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.
In director Jeff... Read More