Sony is expanding its NXCAM line of professional HD camcorders with the new HXR-NX5R professional compact camcorder, delivering a range of enhancements over its predecessor models. The new camcorder offers upgraded network functions and a choice of advanced XAVC-S 50Mbps or established AVCHD/DV recording formats to help users meet diverse workflows and client requirements.
The addition of a 3G-SDI terminal supports Full HD 60p output, and the HXR-NX5R features easy-to-use direct functions and a responsive joystick, making it easier to access key camera functions without entering the menu, combined with a wide viewing angle and high contrast OLED viewfinder for image monitoring.
“The HXR-NX5R’s flexible operations, file transfer options and easy-to-use features are designed for professionals who need to quickly and easily shoot, edit and deliver high-quality content,” said Sebastian Scala, Pro Video marketing manager for Sony’s Professional Solutions Americas group. “It’s ideal for corporate or event/wedding production, newsgathering, documentaries, online content creation, nature, sports and more.”
Users can take advantage of the camcorder’s advanced network functions, such as built-in Wi-Fi and FTP wireless connections. Compatibility with Sony’s Multi-Interface (MI) Shoe avoids cabling with easy integration between the HXR-NX5R and Sony’s UWP-D series wireless microphones without need for cables.
The HXR-NX5R also includes the industry’s first adjustable brightness LED video light to minimize the need for external lighting equipment. The camcorder’s advanced digital signal processor (DSP) delivers advanced noise reduction and sharp detail reproduction.
Simultaneous backup recording through dual SD card slots adds increased reliability and adaptability in challenging live event environments.
The camcorder’s three 1/2.8-type Full HD Exmor CMOS sensors produces high-quality color imagery and high sensitivity, and 40x Clear Image Zoom function to double the optical zoom without losing image quality.
New Remote Controller and All-in-One Switcher
Complementing the HXR-NX5R is a new compact multi-function remote commander – model RM-30BP. Ideal for freelancers and small-budget productions, the lightweight remote can be handheld, placed on a table or attached to a tripod arm for operation. The RM-30BP can control most camera functions including:
•Lens control: one push auto / manual focus, iris and zoom control
•Camera control: recording / display functions, shutter speed, white balance – including six assignable buttons
•Playback and multi camera control (up to 3 cameras)
The new remote can connect to the new MCX-500 for multi camera control directly from the switcher, and is compatible with the new HXR-NX5R and PXW-FS7 v4.0, with plans to introduce compatibility for other Sony camcorders.
The new MCX-500 is an all-in-one switcher system ideal for live events or corporate productions, and designed to work alongside the NX5R and the RM-30BP for multi-camera operation. The MCX-500 sends PGM/PVW tally signals to each HXR-NX5R. This feature allows operators to know which camera is selected for live, allowing content creators to handle projects that previously would have required more assistants or a larger team.
The following is planned availability for the new products:
· HXR-NX5R – September 2016
· RM-30BP – October 2016
· MCX-500 – January 2017
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More