GTB (formerly known as Team Detroit, Blue Hive, and Retail First) has promoted Sumer Friedrichs to SVP, director of integrated production and Christian Colasuonno to director of digital production. Newly branded in May 2016, GTB is WPP’s largest agency group.
Friedrichs began her career as an ABC news affiliate before joining ESPN as a producer. Years of automotive and advertising experience with agencies like Y&R and Campbell Ewald led her to GTB in 2007 as a freelancer specializing in social, digital, and production.
In his past three years with GTB, Colasuonno has focused on building and leading digital production teams within the agency. Prior to GTB, he produced for Tribal DDB, JWT, Sony Studios, Margeotes Fertitta & Partners, among others, in San Francisco and NYC. As director of digital production, Colasuonno will take an expanded role in overseeing the complete digital portfolio for the Ford Motor Company client, as well as, other GTB clients.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pieโs production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
โWe believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,โ said Heller. โBy blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.โ
โWorking with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,โ shared Apple Pie Tabletop in a joint statement. โWarm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.โ
โThe first thing you notice is that Apple Pie has beautiful work,โ Heller observed. โHaving worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.โ Also appealing to Heller is Apple Pie Tabletopโs brisk international... Read More