Barton F. Graf has hired Nate Naylor and Dominic Poynter to serve, respectively, as group creative director and head of communications strategy.
Naylor will work on a number of new agency clients and will advise on creative direction and design across Barton’s client list. Naylor, who brings 18 years of experience to the role, spent the past five years freelancing as an art and creative director and has developed campaigns for Cadillac, Comedy Central, Nike and HP, among others. He co-directed video for U2 and developed the launch of Bono’s (Red) initiative. Naylor’s agency experience spans across Wieden + Kennedy, Modernista!, Goodby Silverstein & Partners, and Butler, Shine, Stern & Partners.
As head of communications strategy, Poynter will report directly to chief strategy officer Laura Janness and will be responsible for advising all clients on driving ideas across channels. Poynter joins Barton from Anomaly, where he was head of communications planning. While there, he worked on award-winning campaigns for the Super Bowl and World Cup for Budweiser, as well as on other brands like Diageo and Duracell. Early in his career, Poynter left his role as business director at Mindshare UK to pursue an MBA at NYU Stern School of Business.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More