Independent agency Young & Laramore has hired Kathleen Callahan as its newest digital strategist and Cassie Conklin as social media manager.
Callahan will identify opportunities for the Brizo, ELEVATE Design Collective and Farm Bureau Insurance accounts to use digital technology to enhance their overall marketing mix. She will report directly to creative directors Bryan Judkins and Trevor Williams. Before joining Young & Laramore, Callahan served as a communications marketing manager at Oracle.
Conklin will be tasked with leading the social media teams on developing brand awareness and an online reputation through social content for ELEVATE Design Collective, Pet Supplies Plus and Farm Bureau Insurance. Conklin will report directly to Callahan, and together they will devise strategies with the creative teams to find synergy between digital and social across all of Young & Laramore’s clients. Prior to this position, Conklin served as an in-house social media strategist at Indianapolis Motor Speedway.
Paul Knapp, CEO of Young & Laramore, said of the new hires. “As our clients are looking to expand their digital and social capabilities as part of our branding work we do for our clients in order to match today’s rapidly changing media landscape, we believe that Kathleen and Cassie will be ideal assets for our agency.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More