CLIENT
American Honda Motor Corp./ Acura.
PRODUCTION CO.
Pictures In A Row, Hollywood. Peter Lang, director/DP; Adam Gross, executive producer; Kari Stratton, producer. Shot on location in Marysville, Raymond, Anna and East Liberty, Ohio; Marin County, Santa Ana and Torrance, Calif.
AGENCY
Suissa Miller Advertising, Los Angeles. David Suissa, chairman/executive creative director; Bruce Miller, president; Mike Davison, director of broadcast production; Dee Cratty, producer; Sacha Romano, production manager; Nigel Williams, associate creative director/art director; Ken Pappanduros, senior copywriter.
EDITORIAL
Pictures In A Row. Gregory Nussbaum, editor.
POST
Company 3, Santa Monica. Stefan Sonnenfeld, colorist. At the Post, Santa Monica. Wayne Shepard, online editor.
VISUAL EFFECTS
At the Post. Wayne Shepard, visual effects supervisor. Pictures In A Row. Gregory Nussbaum, visual effects editor. Amalgamated Pixels, Malibu, Calif. Derry Frost, visual effects supervisor.
AUDIO POST
Margarita Mix de Santa Mónica. Tim Rock, mixer.
MUSIC
Galaxy 500, Los Angeles.
THE SPOT
"Engineering Passion" (:30) shows a series of scenes reflecting Acura’s passion for car making: a journey through the center of a motor, a car being accelerated on a test-bed, a man pouring liquid steel, a woman driving, a little girl’s face. The voiceover points out, "You won’t find our work in museums, for we are artists of the streets … Cars are our passion."
Spot broke in October.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More