CLIENT
Citibank.
PRODUCTION CO.
Villains, New York. Harry Patramanis, director; Christos Voudouris, DP; Robin Benson, executive producer; Eleni Asvesta, producer. Shot on location in New York.
AGENCY
Young & Rubicam, New York. Janet Kraus, executive creative director; Tracy Spinney, creative director; Elizabeth Krauss, producer; Kleber Menezes, art director; Corey Rakowsky, copywriter.
EDITORIAL
The Blue Rock Editing Company, New York. Maciek Godlewski, editor; Shannon Ragsdale, assistant editor; Ethel Rubinstein, executive producer.
POST
Moving Images, New York. Tim Masick, colorist.
VISUAL EFFECTS
Spontaneous Combustion, New York. Tony Robins, executive director/creative director; Adam Gascoyne, Inferno artist; Simone Pillinger, producer.
AUDIO POST
Mixed Nuts, New York. Joe Vagnoni, mixer.
MUSIC
tomandandy, New York. Drazen Bosnjak, composer/arranger; Andy Milburn, creative director.
THE SPOT
In "Projections" (:30), a Citibank credit card image is beamed onto various locations to highlight that the card is now "your Citicard."
Spot broke Sept. 1.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More