CLIENT
Nationwide Insurance.
PRODUCTION CO.
Bednarz Film, Dallas. Jeff Bednarz, director; Marco Mazzei, DP; Lisa Kleypas, executive producer; Gene Walker Black, producer. Shot on location in Los Angeles; Paramount Pictures, Hollywood; and Universal Studios, Universal City, Calif.
AGENCY
Temerlin McClain, Dallas. Artie Megibben, creative director; Jim Weber, associate creative director/copywriter; Virgil Adams, art director; Jeremy Besser, producer.
EDITORIAL
charlieuniformtango, Dallas. Jack Waldrip, editor.
POST
525 Studios, Santa Monica. Jais Lamaire, colorist.
VISUAL EFFECTS
Radium, San Francisco. Simon Mowbray, creative director; Alaina Goetz and Davi Stein, Inferno/Flame artists; Dana Townsend, executive producer.
AUDIO POST
Margarita Mix de Santa Mónica. Jimmy Hite, engineer/mixer.
MUSIC
Elias Associates, bicoastal. Chip Jenkins, composer/arranger, "Brand," "Brand Pool Out" and "Veterinarian"; Christopher Kemp, composer/arranger, "Diving Daughter/4-Tier" and "Lakefront Retirement"; Jimmy Haun, composer/arranger, "Triplets/ Life Insurance Agent"; Jonathan Elias, creative director.
THE SPOTS
A :60 and five :30s consist of vignettes in which a person surveys a scene by forming a frame with his or her fingers. As they do so, the scene inside the frame changes shape to show their goals coming to fruition. The campaign includes "Brand," "Brand Pool Out," "Diving Daughter/4-Tier," "Veterinarian," "Triplets/Life Insurance Agent" and "Lakefront Retirement."
Spots broke in September.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More