CLIENT
Putnam Investments.
PRODUCTION CO.
Bruce Dowad Associates, Hollywood. Robert Logevall, director; Tobias Schliessler, DP; Heidi Nolting, executive producer; Tracy Barron Goyer, producer; Dru Adams, production manager. Shot on location in Vancouver, B.C.
AGENCY
Margeotes|Fertitta+Partners, New York. Graham Turner, creative director; Craig Mannion, art director; Robin Reiser, copywriter; Annette Suarez, producer.
EDITORIAL
King Cut, Los Angeles. Karen Knowles, editor; John Bachelier, assistant editor; Barbara Jenicoff, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica. Stefan Sonnenfeld, colorist. 525 Studios, Santa Monica. Steve Scott, online editor/Inferno artist.
AUDIO POST
Sound Lounge, New York. Peter Holcomb, mixer/engineer.
MUSIC
Heaven on Earth, New York. Haley Moss and Josh Selman, composers.
THE SPOT
The :30 "Boundaries" builds on Putnam’s philosophy of responsible money management and of the success that can result from "staying within the lines." A man walking his dog along a strip of oceanside benches, a woman doing a lap within a swimming pool lane, a car tire hugging a corner of a divider line and a girl playing hopscotch all demonstrate the accomplishment and pleasure found in "restrictive" situations. The commercial closes with a shot of the sun setting over a lake as the voiceover states, "Sometimes, thinking inside the box is what sets people free."
Spot broke Oct. 24.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More