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    Hungry Man, Wooden Motivate adidas

    By SHOOT StaffUpdated:No Comments1440 Views
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    CLIENT

    Putnam Investments.

    PRODUCTION CO.

    Bruce Dowad Associates, Hollywood. Robert Logevall, director; Tobias Schliessler, DP; Heidi Nolting, executive producer; Tracy Barron Goyer, producer; Dru Adams, production manager. Shot on location in Vancouver, B.C.

    AGENCY

    Margeotes|Fertitta+Partners, New York. Graham Turner, creative director; Craig Mannion, art director; Robin Reiser, copywriter; Annette Suarez, producer.

    EDITORIAL

    King Cut, Los Angeles. Karen Knowles, editor; John Bachelier, assistant editor; Barbara Jenicoff, producer.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica. Stefan Sonnenfeld, colorist. 525 Studios, Santa Monica. Steve Scott, online editor/Inferno artist.

    AUDIO POST

    Sound Lounge, New York. Peter Holcomb, mixer/engineer.

    MUSIC

    Heaven on Earth, New York. Haley Moss and Josh Selman, composers.

    THE SPOT

    The :30 "Boundaries" builds on Putnam’s philosophy of responsible money management and of the success that can result from "staying within the lines." A man walking his dog along a strip of oceanside benches, a woman doing a lap within a swimming pool lane, a car tire hugging a corner of a divider line and a girl playing hopscotch all demonstrate the accomplishment and pleasure found in "restrictive" situations. The commercial closes with a shot of the sun setting over a lake as the voiceover states, "Sometimes, thinking inside the box is what sets people free."

    Spot broke Oct. 24.

    Category:News



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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