Hungry Man, Wooden Motivate adidas
CLIENT
adidas.
PRODUCTION CO.
Hungry Man, New York. Young Kim and Hank Perlman, co-directors; Dan Stoloff, DP; Steve Orent, executive producer; Laura Brown, producer. Shot on location in Santa Monica and Los Angeles.
AGENCY
WongDoody, Santa Monica. Tracy Wong, creative director; Brian O’Rourke, producer; Don McKinney and Tor Myhren, senior copywriters; Michael Ivan Boychuk, senior art director.
EDITORIAL
Bedlam, Santa Monica. William Bullen, editor.
POST
Colorado, Santa Monica. George Fitz, online editor. 525 Studios, Santa Monica. Paul Bronkar, colorist.
VISUAL EFFECTS
John Wooden figure created by DesignTown USA, Culver City, Calif.
AUDIO POST
AudioBanks, Santa Monica. Chris Winston, mixer, "Steeplechase" and "Pyramid." Crush Editorial, Hollywood. Greg Kuhn, mixer/engineer, "Women’s Water Polo."
SOUND DESIGN
AudioBanks. Chris Winston, sound designer.
THE SPOTS
Three :30s—"Steeplechase," "Pyramid" and "Women’s Water Polo"—star John Wooden (actually a small figurine of the famed UCLA basketball coach), who imparts pearls of wisdom to varsity sports men and women, who then give it their best shot despite such problems as ill-fitting track pants, hamstring pulls and an elbow to the kisser. The spots end with the tag, "adidas. The spirit of greatness. The spirit of UCLA."
Spots broke Sept. 11.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More