Indie ad and marketing agency Eclipse Advertising is expanding its brand strategy and marketing team. Concurrently, Eclipse has named Leila Amirsadeghi as VP, client development. The announcement was made by Steve Dubb, CEO/president, Eclipse.
Amirsadeghi joins one of her former colleagues from Trailer Park who is based at Eclipse, executive creative director Glenn Sanders. The agency is adding to its entertainment industry experience by now offering its extensive creative marketing services to new major brand clients.
Eclipse recently partnered with Disney and Marvel to launch a global campaign for the blockbuster hit film “Captain America: Civil War” through conceptual, visual, and technological innovation. Sanders was at the helm leading the charge creating the official site for the film. Both the movie and the marketing campaign were centered on the face-off between Captain America and Iron Man. The Eclipse digital team combined those elements into a single, groundbreaking mobile user experience through its unique functionality. When the mobile device is upright, the site is dedicated to “Team Cap.” When turned upside-down, it’s concentrated on “Team Iron Man.” Through extensive app development and design, Eclipse seamlessly made the site operate across all devices and browsers.
Prior to joining Eclipse, Amirsadeghi was CEO/founder of MESH, a consulting group focused on growth through strategy and relationships for diverse clients. As VP of client engagement across Trailer Park & Goodness Mfg, Amirsadeghi led business development and strategic client partnerships for brands and entertainment clients.
Before her stint at Trailer Park, Amirsadeghi headed up business development at the digital agency BLITZ, with clients including Xbox, John Mayer, Alpine, Starbucks, Adobe, Activision, Better Place, Dell, Disney, Dole, Mattel, Microsoft and NBC. Earlier, she was director of business development at digital agency iChameleon Group, until it was acquired by Sapient.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More