Indie ad and marketing agency Eclipse Advertising is expanding its brand strategy and marketing team. Concurrently, Eclipse has named Leila Amirsadeghi as VP, client development. The announcement was made by Steve Dubb, CEO/president, Eclipse.
Amirsadeghi joins one of her former colleagues from Trailer Park who is based at Eclipse, executive creative director Glenn Sanders. The agency is adding to its entertainment industry experience by now offering its extensive creative marketing services to new major brand clients.
Eclipse recently partnered with Disney and Marvel to launch a global campaign for the blockbuster hit film “Captain America: Civil War” through conceptual, visual, and technological innovation. Sanders was at the helm leading the charge creating the official site for the film. Both the movie and the marketing campaign were centered on the face-off between Captain America and Iron Man. The Eclipse digital team combined those elements into a single, groundbreaking mobile user experience through its unique functionality. When the mobile device is upright, the site is dedicated to “Team Cap.” When turned upside-down, it’s concentrated on “Team Iron Man.” Through extensive app development and design, Eclipse seamlessly made the site operate across all devices and browsers.
Prior to joining Eclipse, Amirsadeghi was CEO/founder of MESH, a consulting group focused on growth through strategy and relationships for diverse clients. As VP of client engagement across Trailer Park & Goodness Mfg, Amirsadeghi led business development and strategic client partnerships for brands and entertainment clients.
Before her stint at Trailer Park, Amirsadeghi headed up business development at the digital agency BLITZ, with clients including Xbox, John Mayer, Alpine, Starbucks, Adobe, Activision, Better Place, Dell, Disney, Dole, Mattel, Microsoft and NBC. Earlier, she was director of business development at digital agency iChameleon Group, until it was acquired by Sapient.
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More