Lyndsey Corona has joined McCann New York as chief growth officer with a focus on new business. Corona was most recently director of business development at The&Partnership, where she led brand development and prospecting strategy for new business.
“Lyndsey has a proven track record of delivering growth and driving new business success,” said Chris Macdonald, president, McCann NY. “She is a critical addition to our NY team.”
Corona joins McCann at a time of recognition for its creative on behalf of such clients as the U.S. Postal Service, General Mills’ Cinnamon Toast Crunch cereal and Office Depot/Office Max. McCann also won eight Effie Awards and advanced 12 spots to be ranked 4th overall in North America in the Effie Index. Over the last few years, the New York agency also added major new clients (e.g., New York State Lottery, Reckitt Benckiser, Choice Hotels, Office Depot/Office Max, MGM Resorts, State Street Advisors); grew organically with additional assignments from existing clients such as Verizon (added Verizon Wireless to its FiOS account), Nestlé (Nespresso), and MasterCard. In addition to General Mills, MasterCard, RB, and Nestlé, the NY agency also works on the network’s global Microsoft and L’Oréal businesses.
Corona said, “It’s rare to find a group of such exceptional talent aligned behind the same company vision. Yet, that’s exactly what’s happening at McCann NY.”
Corona previously served as business director at JWT and global brand leader at TBWAChiatDay, where she developed cross-platform campaign strategies, new business strategy and award-winning creative work. Earlier in her career, Corona worked on the Microsoft account in her roles as management supervisor at twofifteenmccann and account supervisor at McCann.
Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?
Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.
The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.
As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."
"Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.
Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.
"I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.
Q: What have you learned from "Squid Game"?
HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.
Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?
HWANG: I'm afraid to talk... Read More