ARRI Rental, a provider of camera, grip and lighting equipment, has hired Kelli Bingham as a U.S. regional sales executive. Based at ARRI Rental Louisiana, the appointment strengthens the sales and marketing function in the Southern United States and will see Bingham focus on managing the company’s relationships with production and crew, as well as seeking new business opportunities.
Bingham brings over 18 years of industry experience to the table, having started out as a production freelancer in 1991. Before joining ARRI Rental, Bingham held marketing and sales positions in the equipment rental sector and in her most recent role served as marketing executive at Cineverse/VER, New Orleans, formerly Fletcher Camera.
Martin Cayzer, CEO of ARRI Rental, said of Bingham, “Her knowledge and strong connections are a tremendous asset in representing ARRI Rental in the important television and feature film market in the Southern states.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More