NY-headquartered Deep Focus, a global digitally-led creative agency and part of Engine Group, has appointed Anna Ibbotson to serve as president of its Los Angeles office. Reporting to founder and chairman Ian Schafer, Ibbotson will be responsible for building and managing a team of 80-plus, as well as overseeing the augmentation of Deep Focus’ branded content capabilities through collaboration with sister content and entertainment marketing agency Trailer Park.
Ibbotson has a strong hybrid background in both the production and ad marketing industries. Prior to joining Deep Focus, she was sr. partner, executive group director at Ogilvy & Mather in Los Angeles and Chicago. She previously ran operations and production at LA Digital Post (now owned by Moviola), as well as supervised postproduction at Modern Video Film for Warner Bros., FOX and CBS network properties including The OC, Gossip Girl and Malcolm in The Middle.
“My vision is to establish the LA office as a creatively driven agency fueled by insights, technology and innovation,” said Ibbotson. “Deep Focus doesn’t believe in the divide between traditional and digital marketing. We’re holistic in both our strategic thinking and in our client solutions, and it’s what continues to set us apart in an ever-evolving digital age.”
Throughout her 20-year career, Ibbotson has touched some of the world’s largest brands, including Kimberly Clark, Xerox, Adobe, AT&T, HTC, Tabasco and Taco Bell.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More