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    Ray, Barradas named co-CEOs of Havas Creative Group Brazil

    By SHOOTUpdated:No Comments2394 Views
    SAO PAULO, Brazil --

    Havas has appointed Erh Ray and Gal Barradas, currently co-CEOs of BETC São Paulo, to serve as co-CEOs of Havas Creative Group Brazil, effective immediately. In addition to their ongoing roles as partners and co-CEOs of BETC São Paulo, Ray and Barradas will lead Havas creative agencies in Brazil, including Arnold, Havas Worldwide, and Havas Worldwide Digital. 

    Ray and Barradas will report to Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group. At BETC São Paulo, they will continue to report to Rémi Babinet, chairman of BETC.  

    This appointment recognizes the successful leadership of Ray and Barradas at BETC São Paulo, part of Havas Creative Group. Since its launch in 2014, the agency has experienced significant growth and established itself as a major player in the market. 

    Both Ray and Barradas have developed strong reputations in Brazil’s advertising industry. Prior to joining BETC, Ray cofounded BorghiErh and was chief creative officer at DM9DDB. Previously, Barradas served as partner and CEO at F.biz. In 2012, she was named Most Outstanding Person in the Brazilian digital communications market, according to Grupo Consultores.

    In addition, Douglas Patrício has been named managing director for all Spanish-speaking Havas Creative Group agencies in LATAM. In this role, he will focus on increasing collaboration and driving innovation across the agencies in the region. He will continue in his role as CEO of Z+ and Havas Media Group Brazil.

    Under Patrício’s leadership, Z+ has won several significant accounts, including Starbucks, Adidas, Reebok, and TIM (Telecom Italia Mobile). Prior to joining Havas in 2001, he served as executive VP, managing director of Ogilvy São Paulo.

    Tags:Erh RayGal BarradasHavas



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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