Reason2Be, a NY-based digital marketing agency, announced a new partnership structure with the addition of Jeremiah Rosen, previously president of Campfire, to the leadership team. Assuming the role of partner and managing director, Rosen joins Reason2Be partners Peter Corbett, Jessica Adams and Tim Dingersen to complete the agency’s leadership team.
Reason2Be benefits from the content delivery expertise of its sister studios, Click 3X and ClickFire Media, and represents a range of strategic marketing disciplines that include a social and digital amplification team, creative and integrated communications expertise, and a strategy and analytics practice. The new Reason2Be executive team brings a consultancy-style approach to the 17-person boutique agency, resulting in a hybrid cost-effective model built to better address a brand’s evolving needs, with an emphasis on the ability to develop quality content at scale.
“I’ve known Jeremiah since the early days of Campfire where we collaborated on projects for Verizon Fios and NBC Universal,” said Corbett. “Tim, Jessica and I are especially excited to welcome him in joining the rest of our talented team and forming this remarkable offering in digital content.”
During his 10 year tenure at Campfire, Rosen helped the agency achieve industry-wide recognition by developing and executing integrated marketing experiences and transmedia content programs for HBO, Infiniti, Verizon, Snapple, Harley-Davidson, Food Network, L’Oreal, and Diageo, among many other brand and entertainment clients. Under his leadership, Campfire’s accolades included OMMA’s 2011 Small Agency of the Year, along with numerous Clio, IAB Mixx and Andy awards. He was also the lead partner in Campfire’s 2014 acquisition by SapientNitro.
“Reason2Be provides a specific value to clients operating in the crowded content space. We merge creative with strategy to execute content with scale. Our in-house content lab and production studios provide us the innovative technologies and solutions to create content for brands that is authentic, meaningful, and skillfully executed,” said Rosen.
Reason2Be clients include The Estee’ Lauder Companies, Hulu, A.S.98, Fiat500Rally/Exotic Driving Events and Amity Hall.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More