Codex and OFFHOLLYWOOD (recently acquired by Vitec Group) have announced the seamless integration of Codex Live, the color management and look-creation system enabling set-to-post color confidence, with OFFHOLLYWOOD’s OMOD for RED Digital Cinema cameras. This technology collaboration delivers a fast and robust set-to-post solution for RED camera workflows, and also enables live High Dynamic Range (HDR) on-set grading for the first time, and launches during NAB 2016. Visit Codex booth #SL6828 and at RED booth #SL1517.
Codex Live features an easy-to-operate interface and enables users on-set to create and preview looks and color grades directly from multiple live HD-SDI camera feeds. These looks and grades can be previewed with Codex Review and automatically applied when generating deliverables via Codex Production Suite. With Codex Live, the looks created can be exported in various formats (ASC-CDL for example) for application downstream in the workflow. Codex Live has multiple color controls to adjust the range of color parameters including Offset/Power/Slope/Saturation, Printer Lights and Life/Gamma/Gain and is ASC-CDL and ACES-compliant. Crucially, the looks and grades delivered by Codex Live can be used to communicate the creative intent from the set, and form the starting point for color-consistent dailies and post-production deliverables.
Developed by OFFHOLLYWOOD, OMODs are the first third party modules for the RED WEAPON camera platform. OFFHOLLYWOOD’s long experience with RED cameras and workflows allowed it develop a product enhancing the functionality of RED cameras. Designed for the color management requirements of today’s workflows, three independent HD-SDI outputs can be routed in any configuration from RED’s SDI & HDMI monitor paths. Each output can have a CDL and/or 3D LUT applied, controlled and stored independently.
The smooth integration means that Codex Live can generate CDLs and 3D LUTs for the OFFHOLLYWOOD OMOD module. Codex Live users can grade wirelessly, in real-time, directly to the OMOD. Each monitor path can have a separate color pipeline, so that, for example, the DIT can grade and preview in isolation and then share the look when ready.
Significantly, the combination of the OFFHOLLYWOOD OMOD with CODEX Live enables the creation of live HDR – at same time as SDR – and, utilizing CODEX Live, users can color grade CDLs under HDR output. It is thought to be the first-ever live HDR and CDL workflow.
“We developed Codex Live to meet a need for secure color pipelines that are integrated into the production to post workflow, so that the look created on-set is exactly what appears in the VFX, editorial deliverables and in the DI grading suite,” said Brian Gaffney, VP business development at Codex, “We are excited to work Mark and the team at OFFHOLLYWOOD to integrate Codex Live with the OMOD for use with the premier cameras and products in the market, and to innovate even further by bringing the ability to perform live HDR grading on-set.”
Mark Pederson, director of technology for OFFHOLLYWOOD, added, “Codex’s reputation for efficient, secure workflows is unsurpassed, and Codex Live just adds to their palette of tools. We are excited to work with them as we introduce OMOD, a product that we believe will be eagerly received by RED users everywhere.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More